The top challenge facing event organisers in 2020 is an ongoing one for all event creators: reaching new attendees.
This isn’t to say that growing attendance is getting harder, but event marketers need to be savvy to continue growing their event year on year.
In 2019, a team of some of Australia's most experienced large scale event operators: OneLove and Hardware - creators / producers of StereoSonic along with global promoting powerhouse, Live Nation launched a brand new music festival - Festival X, which sold out in it's first attempt.
The team come together at Event Summit to run through their recent experience and forthcoming show including:
The journey from Stereosonic to Festival X - how was the Festival conceived and what are the key differences from their last major show, Stereosonic
Launching a new Festival event - what were the numbers, insights, strategies and key elements of their go to market plan?
Shareable insights - what worked in on-boarding and retaining audience in 2019, what did not?
Specific technology, metrics, tools and devices the team will be utilising in 2021.
Presented By:
Richie McNeill – CEO, Hardware Group
Frank Cotela - CEO and Founder, Onelove Music Group
Kim Friedlaender - Business Development Director, Live Nation Australasia