Launching a New Festival Brand - Audience Acquisition and Retention with Festival X
The top challenge facing event organisers in 2020 is an ongoing one for all event creators: reaching new attendees.
This isn’t to say that growing attendance is getting harder, but event marketers need to be savvy to continue growing their event year on year.
In 2019, a team of some of Australia's most experienced large scale event operators: OneLove and Hardware - creators / producers of StereoSonic along with global promoting powerhouse, Live Nation launched a brand new music festival - Festival X, which sold out in it's first attempt.
The team come together at Event Summit to run through their recent experience and forthcoming show including:
The journey from Stereosonic to Festival X - how was the Festival conceived and what are the key differences from their last major show, Stereosonic
Launching a new Festival event - what were the numbers, insights, strategies and key elements of their go to market plan?
Shareable insights - what worked in on-boarding and retaining audience in 2019, what did not?
Specific technology, metrics, tools and devices the team will be utilising in 2021.
Presented By:
Richie McNeill – CEO, Hardware Group
Frank Cotela - CEO and Founder, Onelove Music Group
Kim Friedlaender - Business Development Director, Live Nation Australasia
Event Sponsorship in the Post-COVID World & Beyond
An exploration of sponsorship principles, the approach to creative execution and how to extract value from a sponsorship across diversified media and an increasingly digital world. Has the uncertainty around COVID created nervousness around sponsorship? Will brands continue to invest in sponsorships and how have how have events and sponsors pivoted their media and creative strategy to continue to deliver compelling partnerships.
Hosted by:
Nicola Lewis - Chief Investment Officer, GroupM
Presented by:
Sally Spriggs - South Pacific Marketing Director, KFC
Shannan Quinn – Managing Director, Prism
James Boardman - National Strategy Partner, Wavemaker
Helping Organisations Build Immunity to Risk
This session will focus upon the democratisation of safety and risk that has occurred as a result of the COVID-19 Pandemic, where there has been a shift from safety being the responsibility of one to now being increasingly viewed as a shared responsibility of the entire workforce. The session will explore how technology supports this goal to adapt to the changing responsibility providing real life examples of what has worked and doesn’t work.
Presented by:
Event Open - Formal Welcome
Presented by:
The Hon. Stuart Ayres - Minister for Jobs, Investment, Tourism and Western Sydney
Denise Ora - Chief Executive, Botanic Gardens Greater Sydney
Welcome to Country
Welcome to Country
Presented by:
The Royal Botanic Garden Sydney
Josh Brown – Project Manager, Aboriginal Strategy
Closing Address
Paul Chivers Curriculum Director, Event Summit
Sam Jackson Executive Producer, Event Summit
HARM MINIMISATION - Managing the Relationship between Audience Behaviour and On-Ground Controls
Presented by:
Dr Kate Baecher
Clinical Psychologist
Darryl Jeffrey
Chief Operating Officer, Sydney Showground
Paul Chivers
Risk Advisor, Riskfacilitator
Mike Hammond
CEO & Director, EMS Event Medical
The Mushroom Group - Dirty Dancing: Providing an Immersive Cinema Experience
Presented by:
Paul Barbaro
Event Director, Mushroom Group
Outdoor food, beverage and cultural events – integrating events into high profile retail precincts; the challenges and opportunities and the keys to success.
Presented by:
Adam Shumack Manager, Events, Place Management NSW
Karla Coggan Event Manager, Place Management NSW
Kerri Glasscock Festival Director, Sydney Fringe Festival
Vincent Hernandez Founder, BBR Experiential Agency
Blackmores Sydney Running Festival, Distinguished Gentlman's Ride and One Wave - How to Remain Authentic when Raising Money and Awareness at Your Event
Presented by:
Mark Hawawa Founder, Distinguished Gentleman's Ride
Sam Schumacher Ambassador, One Wave
Ben Graetz Co-Founder Grassrootz, Blackmores Sydney Running Festival
Miami Dolphins: Event Legacy and Community Engagement - What is your event leaving behind?
Presented by:
Bennett Merriman
Co-Founder & Director, Rosterfy
TEG & Basketball Australia: Planning a first time event in Melbourne for over 90 000 basketball fans.
Presented by:
Murray Hodges
Head of Lifestyle and Sport, TEG Live
Jerril Rechter
Chief Executive Officer, Basketball Australia
Paul Maley
Chief Operating Officer, Basketball Australia
Adelaide Fringe Festival & The Sydney Gay and Lesbian Mardi Gras: How do you gain the best result for both Sponsors and your Event ?
Presented by:
Heather Croall
Director and Chief Executive Officer, Adelaide Fringe Festival
Nick Reade
Chief Executive, BankSA
David Martin Harris
Head of Partnerships, Sydney Gay & Lesbian Mardi Gras
Sydney Festival - Presented by iAuditor
Presented by:
John Bayley Head of Production, Sydney Festival
Paid Policing in NSW & Victoria - How Many, How Much and Who Makes the Call?
Presented by:
Craig Sheridan
Sheridan Consulting
Brian Yates
Chief Inspector, Police Transport & Public Safety Command, NSW Police
Mark Morris
Inspector, Vicpol Major Event Planning Unit, VICTORIA Police
Samsung Australia: Engaging Users in an Amazing Activation at Vivid Sydney with a Visitation of 133 489 people.
Presented by:
Jamie Skaltsounis
Senior Event and Experience Manager (Mobile Division), Samsung Electronics
Moonlight Cinema & Woodford Folk Festival - How Do Hallmark Events Survive and Thrive for Decades?
Presented by:
Suzanna Penaflor
National Venue and Operations Manager, Moonlight Cinema
Amanda Jackes
Chief Executive Officer, Woodford Folk Festival
SafeWork NSW: Do you have the Confidence to take Risk at your Event? Demystifying Event Work Health and Safety Due Diligence
Presented by:
Brad Glassington
Assistant State Inspector, SafeWork NSW - Investigations and Emergency Response Directorate
America's Cup to Sail GP - Bringing a Luxury Event to Sydney Harbour
Presented by:
Leah Trafford
Event Director, SailGP
Glastonbury, SXSW, Beijing Olympics and Redbull UK - Securing and Safely Operating the Biggest Events in the World
Presented by:
Tim Roberts
The Event Safety Shop (UK)