Darryl Jeffrey

Chief Operating Officer, Sydney Showground

Darryl is the Chief Operating Officer for Sydney Showground, the venue and event management business of the Royal Agricultural Society of NSW (RAS), a position he has held since 2014.

In this role Darryl is responsible for the overall leadership and direction of all operational departments of Sydney Showground, a world-class venue that delivers over 100 national and international events each year. Sydney Showground has partnerships with the AFL, Cricket NSW and FFA, with the Greater Western Sydney Giants, Sydney Thunder and Western Sydney Wanderers utilising the Showground’s main arena Spotless Stadium for their home matches. Every year, Sydney Showground delivers the RAS of NSW’s flagship event, the iconic Sydney Royal Easter Show. Australia’s largest ticketed annual event, the show attracts circa 900,000 people.

Prior to his role at Sydney Showground Darryl gained extensive leadership and operational experience from a career spanning more than 13 years in the military. Since 2008, Darryl has channeled those skills into a successful career within the events, leisure and sports venue industry.

Darryl holds qualifications in Business, Distribution, Production, Procurement and Contracting. He is also a Graduate Member of the Australian Institute of Company Directors.