HEATHER CROALL

Chief Executive Officer, Adelaide Fringe Festival

Heather first worked at The Adelaide Fringe running events and venues from 1992– 2002, spent a decade interstate and overseas running festivals and events and took up the position of CEO at the Adelaide Fringe in 2015.

Known as a visionary in the creative sector who delivers innovative festival programs, new audiences and organisational growth.

She has specific expertise in partner engagement, capital acquisition and digital transformation. With an international career in Film, TV and the Arts, Heather has a strong track record in implementing organisational change and capacity building.

She has grown audience bases in all festivals she has led and has transitioned a number of festivals and creative sector organisations into the digital age.

Under her leadership, every festival she has run has seen an increase in turn over, been met with high critical acclaim, delivered growth in ticket sales and expanded audience demographic.