Ricky Chanana

Head of Sales AU/NZ, Twitch

Ricky is a media evangelist and a tech dreamer at heart. Ricky always puts forward new and exciting ways to fast track consumer experiences in this ever-changing digital age.

Having worked in the industry for over 16 years, Ricky has extensive experience on both the buy and sell sides of the advertising fence. Throughout his career at media agencies and publishers, he has worked with major global and local brands within FMCG, Auto, Finance, Retail as well as other prominent categories.

Ricky is a passionate advocate of driving results, and shifting the focus away of media metrics, and turning to real tangible goals which show the shift down the purchase funnel. Ricky always believes in challenging the status quo to ensure advertising metrics deliver actual business goals.

Key highlights:

- 16 years of experience in media and digital advertising.
- GroupM media agency Maxus - Employee of the year 2014.
- GroupM Leader of Future Momentum Graduates 2015.
- GroupM APAC prestigious Driver Seat 2015 winner.
- B&T 30 under 30 nominee 2014
- Chairman of the AMAA digital Working Committee (2012 -2015).
- Founding member of MFA 5+ committee.
- MFA 5+ committee mentor (2014 till present).
- IAB Australia video council member since 2017
- Industry speaker for NGEN - focusing on industry brightest up and coming individuals.
- Adtech advisory board member and Keynote speaker for 2018
- Media Marketing Summit advisory board member 2018, 2019
- Over 11 years of extensive experience in comms planning and managing large media investment - $280 million dollars of billings nationally (Maxus).