STACEY PIGGOT

Director, Secret Service PR
Head of PR, Secret Sounds Group

With nineteen years’ industry experience behind her and an incredible team from Secret Service PR at her side, publicist Stacey Piggott has been lucky enough to work with some of her all-time favourite local and international artists. She’s executed PR strategies for major awards events, charity shows, and run campaigns for some of the country’s most loved music festivals. Over the years she has developed an intense passion for original independent Australian music and the people who make it.

Running campaigns for artists like The Drones, Henry Rollins, Clutch, Mumford and Sons, Bernard Fanning, Sigur Ros, Tkay Maidza, London Grammar, Clutch, Bon Iver, Blur, At The Drive In, Jake Bugg, Neil Finn, Augie March, The Waifs, Kingswood, Shihad, Ecca Vandal, Harts, The Living End, The Panics, All Our Exes Live In Texas, Joe Bonamassa, A Tribe called Red, Group Love, Cold War Kids, Foals, Foster The People, New Order, The Mark of Cain, Tex Perkins, The Beasts Of Bourbon, The 1975, Tired Lion, The Jezabels, festivals like The Falls Music and Arts Festivals, Yours and Owls, Download Melbourne, The Peninsula Picnic, The Melbourne Zoo Twilight Series, Southbound, All Tomorrow’s Parties, and more. Rolled out album releases for the full rosters of Dew Process, Create Control, Mute, MGM Distribution, Caroline, Sony Music, Universal Music Australia, Kolbalt and more. And incredible agents and promoters like Secret Sounds Touring, Feel Presents, Select Music, Village Sounds. WME, Frontier and more. Big name brands like Pandora, Billabong, Jack Daniels’, Telstra, Ben Sherman, Secret Sounds Connect and many so many more it makes her feel old to think about it!

A couple of years ago she published a book called ‘Blow Your Own Trumpet’ which is a musician’s guide to publicity and airplay. It was written to dispel a few myths and provide a collection of tools to help the reader promote their own music or that of the band they are representing, without handing over cash to a third party. A book of ideas, guidelines, philosophies and stories telling the many pathways one can choose to create a media presence in Australia. Featuring stories from a bunch of incredible artists on their approach to PR.

She is also one of the founding members of Your Choice - a music industry supported campaign initiated to address the growing cultural issues around behaviour and lack of personal accountability within Australian venues and event spaces